Airtable

What Airtable is

A platform sitting between a spreadsheet and a database. You get the familiar grid, but underneath there are linked records and field types, so the same data can be a calendar, a board or a form without being copied.

On top of that sit automation and AI features that analyse, summarise and generate content from the records and documents you keep there.

What you can do with it

• Model projects, content calendars, sales pipelines or asset tracking
• Build forms that write straight into the base
• Automate routine steps such as assignment and notification
• Give each team the view that suits them
• Use AI to summarise records and draft content from your data

Who it is for

• Operations, marketing, product and sales teams that have outgrown spreadsheets
• Organisations wanting internal systems without a development project

What to watch out for

• It rewards design: fields, permissions and structure need thought before building, or you get a spreadsheet that is harder to change
• Record limits per plan and automation run limits bite as a base grows
• Data is third-party hosted, and AI features work from your records, so review what they can see