AthenaHQ

What AthenaHQ is

AthenaHQ is a visibility tool for generative search rather than a text detector. It monitors how often and in what way a brand is mentioned, cited or recommended inside AI assistants, surfaces the prompts that trigger those answers and points at the sources being cited so teams can fill gaps.

What you can do with it

• Track brand mentions across AI assistants
• Discover high-value prompts
• See which sources get cited
• Compare visibility against competitors
• Prioritise content that closes citation gaps

Who it is for

• Brand and marketing teams
• SEO and generative engine optimisation teams
• Companies whose buyers ask AI assistants for recommendations

What to watch out for

• AI answers are personalised and unstable, so visibility readings are samples rather than fixed rankings
• Querying assistants at scale may conflict with those services' terms; ask how the data is collected
• Optimising purely for citations can push you toward content written for machines rather than people
• Treat competitor comparisons as directional, not precise