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What Jichuang is

Jichuang is the creative production platform under Ocean Engine, built for teams advertising on Douyin. It covers the path from script to finished film: script generation, smart filming, digital voiceover, subtitles and templates, plus asset management and analysis.

The value is producing placement material at the pace paid social demands.

What you can do with it

• Generate short video scripts and produce them
• Add digital voiceover, dubbing and subtitles
• Prepare live commerce content
• Manage, push and analyse creative assets
• Produce material at high frequency

Who it is for

• Douyin e-commerce teams
• Marketing and performance advertising teams
• Live commerce operators
• Brands running short video placements in China

What to watch out for

• The platform is oriented to the Chinese market and the ByteDance advertising ecosystem
• Advertising claims in generated material must comply with platform and legal rules
• High-frequency material output still needs review before placement
• Export and reuse outside that ecosystem is not the intended use