KeywordSearch

What KeywordSearch is

KeywordSearch is a research tool for paid and organic search planning. Enter a topic or concept and it returns keyword candidates with indicators such as volume, competition and relevance, so marketers can build lists and groupings before spending money.

What you can do with it

• Generate keyword candidates from a topic
• Compare volume and competition
• Group terms for ad campaigns
• Expand SEO topic coverage
• Analyse keyword gaps in a market

Who it is for

• Marketers and agencies
• Content teams planning SEO
• Small businesses running search ads

What to watch out for

• Third-party volume estimates differ from the search engines' own data, so treat them as directional
• Competitor keyword data may have been gathered in ways that conflict with platform terms; check how the data was obtained
• High volume does not mean high intent; qualify terms before bidding
• Ad costs and competition change faster than any static report