Miros

What Miros is

Miros is search infrastructure for retailers. It lets shoppers describe what they want in natural language or start from an image, and it aims to reduce empty result pages and manual tagging work while surfacing purchase intent.

What you can do with it

• Add visual search to a catalogue
• Interpret natural language intent
• Reduce manual product tagging
• Cut zero-result searches
• Improve product discovery metrics

Who it is for

• E-commerce platforms and retailers
• Product search teams
• Conversion rate specialists

What to watch out for

• Results depend on catalogue data quality, image consistency and category structure; poor data produces poor search
• Visual search changes how shoppers browse, so relevance and conversion need measuring before and after
• Behavioural data collected for personalisation needs disclosure and, in many places, consent
• Vendor claims about conversion improvement should be validated on your own traffic