Soul Machines

What Soul Machines is

Soul Machines builds animated digital people: face-forward characters that converse and react in real time, deployed for service, training and brand experiences.

What you can do with it

• Create digital brand representatives
• Deploy interactive service agents
• Build educational virtual guides
• Run immersive brand installations
• Customise personas in the studio

Who it is for

• Enterprise brand and service teams
• Education providers
• Innovation and marketing groups

What to watch out for

• Digital people answering customers must disclose automation; passing them off as humans misleads
• Computer-generated emotional expressiveness is simulation, not empathy; set user expectations honestly
• Enterprise pricing requires contact; scope deployments carefully
• Category misplacement note: this is the genuine article for the category, unlike generic entries around it