万相营造

What Wanxiang is

Wanxiang, known in Chinese as Wanxiang Yingzao, is an AIGC creative platform from Alimama, Alibaba's marketing arm. It converts product images into short videos and campaign material, generates AI copywriting, and supports batch production with templates and editable parameters.

The platform is built for e-commerce operations: product main images expand into planting videos, posters and multi-specification launch material.

What you can do with it

• Turn product images into video and poster material
• Generate copy for campaigns
• Batch-produce multi-specification assets
• Cut out products and optimize material

Who it is for

• E-commerce merchants and operations teams
• Brand marketing teams
• Sellers compressing shooting costs

What to watch out for

• Generated material must accurately represent the real product; misleading display has platform and legal consequences
• Platform access and terms may be region-specific
• Template output benefits from brand customization
• Batch quality needs sampling review