Yasna.ai

What Yasna.ai is

Yasna.ai conducts research interviews with software instead of a human moderator. Participants respond in their own time and the platform organises answers into themes, aimed at market research, UX and customer experience teams.

What you can do with it

• Set research objectives and launch interviews
• Collect responses without scheduling
• Group answers into themes
• Share findings with a team
• Run studies across segments

Who it is for

• Market research teams
• UX researchers
• Customer experience functions

What to watch out for

• Participants must be told an AI is conducting the interview and how their responses will be used
• Automated probing misses the follow-up a skilled moderator would make, so use it for breadth rather than depth
• Recordings and transcripts contain personal data, with retention and access obligations
• Do not replace research with vulnerable participants or sensitive topics without human involvement