Workflow
SEO Pre-Launch Checklist
A repeatable technical pass before you publish — indexing, performance and keyword sanity in one run.
Estimated time: ~60 min
Tools involved: 4 Indie hackers and site owners
- 1
Verify the page is actually indexable — not blocked by robots, noindex or a disallowed URL.
Use URL Inspection right after publishing; it shows the live Googlebot view.
- 2
Audit performance and Core Web Vitals so the page is fast enough to rank.
Fix the LCP image and any render-blocking CSS before you chase keywords.
- 3
Compare your target keywords against what the page actually says.
One clear topic per page beats five competing topics. Update the H1 and title to match.
- 4
Confirm the sitemap includes the page and there are no crawl errors.
Re-submit the sitemap after a bulk publish; 301 old URLs, never delete them.
All tools in this workflow
| Tool | Role | Built-in / External |
|---|---|---|
| Google Search Console | Verify the page is actually indexable — not blocked by robots, noindex or a disallowed URL. | External |
| GTmetrix | Audit performance and Core Web Vitals so the page is fast enough to rank. | External |
| Ahrefs | Compare your target keywords against what the page actually says. | External |
| Google Search Console | Confirm the sitemap includes the page and there are no crawl errors. | External |