Workflow
Make a Short Video for Social
Script, capture, caption and compress a 30–60 second vertical video without a dedicated editor.
Estimated time: ~90 min
Tools involved: 5 Creators and social media managers
- 1
Write a hook-first script of 80–120 words that fits one take.
The first 3 seconds decide retention. Put the payoff in the first line.
- 2
Record the voiceover, then transcribe it into a clean caption script.
Editing the transcript edits the timeline in Descript — fast for fixing flubs.
- 3
Generate burned-in captions or a subtitle file for the platform.
Captions are not optional on muted autoplay — 80% of viewers watch without sound.
- 4
Compress the export so it uploads fast and keeps quality.
For vertical social video, H.264 at 1080×1920 with a 8–12 Mbps cap is a safe profile.
All tools in this workflow
| Tool | Role | Built-in / External |
|---|---|---|
| Word Counter | Write a hook-first script of 80–120 words that fits one take. | Built-in |
| ChatGPT | Write a hook-first script of 80–120 words that fits one take. | External |
| Descript | Record the voiceover, then transcribe it into a clean caption script. | External |
| OpenAI Whisper | Generate burned-in captions or a subtitle file for the platform. | External |
| HandBrake | Compress the export so it uploads fast and keeps quality. | External |