Workflow
Write a Newsletter People Actually Read
From a blank outline to a finished, formatted issue — using built-in drafting tools and trusted writing apps.
Estimated time: ~60 min
Tools involved: 7 Writers, marketers and founders
- 1
Collect your raw material — links, quotes and one-line ideas for this issue.
Keep the collection loose. Editing happens later; capture now.
- 2
Turn the material into a working outline with an opening hook and three body beats.
Ask for an outline with an opinionated opening — not just "here is what happened."
- 3
Draft the first full pass quickly, without stopping to polish.
A complete, unpolished draft beats a perfect first paragraph every time.
- 4
Tighten tone, cut fluff and check readability with word and sentence stats.
Aim for a reading time under five minutes for a single-topic issue.
- 5
Format the issue as HTML that your email platform can paste.
Write in Markdown, convert to HTML, then paste into your email builder.
- 6
Do a final grammar pass and check for broken links and claims.
Grammar tools catch typos, but keep an eye on anything they "fix" in quotes or code.
All tools in this workflow
| Tool | Role | Built-in / External |
|---|---|---|
| Word Counter | Collect your raw material — links, quotes and one-line ideas for this issue. | Built-in |
| ChatGPT | Collect your raw material — links, quotes and one-line ideas for this issue. | External |
| Claude | Turn the material into a working outline with an opening hook and three body beats. | External |
| Jasper | Draft the first full pass quickly, without stopping to polish. | External |
| Word Counter | Tighten tone, cut fluff and check readability with word and sentence stats. | Built-in |
| Markdown ↔ HTML | Format the issue as HTML that your email platform can paste. | Built-in |
| Grammarly | Do a final grammar pass and check for broken links and claims. | External |