What ChatBot is
A chatbot platform for websites. It builds a knowledge base from your pages, help centre or supplied material, then answers the repeated questions that otherwise fill a support queue.
Conversation flows are built visually, and a visitor can be handed to a person when the bot runs out.
What you can do with it
- Answer product, order and after-sales questions automatically
- Build conversation flows without code
- Guide visitors toward leaving requirements
- Qualify leads and transfer to a human
- Review conversation insights to improve the bot
Who it is for
- Customer service, marketing and website teams
- Ecommerce and SaaS sites with repeated enquiries
- Small teams that cannot staff chat around the clock
What to watch out for
- Bot answers need checking on orders, returns, pricing and anything contractual
- Map frequent questions and handover conditions before launch
- Insights only help if someone acts on them
- Check integration options with your existing help desk
Pros & cons
✓ What we like
- Answers routine questions without staff
- Visual flow builder
- Lead qualification built in
- Human handover supported
! What to watch out for
- Answers need review on commercial questions
- Requires upfront design of flows and handover
FAQ
What does it do on a website?
Answers common questions from a knowledge base, collects requirements and passes conversations to a person.
Can it handle orders and returns?
Yes, those are typical questions, though answers should be reviewed before they go live.
Who benefits most?
Ecommerce, SaaS and corporate sites with more visitor enquiries than staff can cover.
Last reviewed: 2026-09-15
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