Dovetail

What Dovetail is

A platform for customer evidence. Interview transcripts, survey results, support tickets and research notes go into one repository, and AI helps analyse them and answer questions against them.

The structure is assemble, analyse, act: collect the material, make sense of it, then do something with it.

What you can do with it

• Store interviews, surveys and feedback in one repository
• Tag and code qualitative data
• Ask questions across past research
• Summarise a batch of feedback
• Generate documents from the analysis
• Share findings with the wider team

Who it is for

• Product teams making decisions from user evidence
• User research teams
• Customer success teams tracking recurring issues
• Operations analysts

What to watch out for

• Conclusions are only as good as the original research design and feedback quality
• Customer comments often contain personal data, so access and retention need rules
• AI summaries should be checked against source quotes
• A repository without an owner fills up and stops being useful