Exie

What Exie is

Exie handles Instagram direct messages for online stores. It answers customer questions automatically, works in more than 100 languages, and connects to e-commerce processes so a conversation can move toward an order.

The scope is service and support inside DMs rather than public comment management.

What you can do with it

• Answer incoming Instagram messages automatically
• Reply in the language the customer writes in
• Connect conversations to order and product workflows
• Keep responses running outside opening hours
• Hand complex cases back to a person

Who it is for

• Instagram-first e-commerce brands
• Small stores without a support team
• Merchants selling through DMs
• Teams handling high message volume

What to watch out for

• Platform messaging rules limit automation on Instagram
• Order, refund and delivery questions need accurate data behind them
• Automated tone can feel generic on sensitive issues
• Payment and personal data handling must comply with local rules