Explo

What Explo is

A platform for putting analytics inside someone else's product. Instead of building reporting yourself, you embed dashboards and self-service reports that your customers see under your own brand.

Security and access control are part of the product, since the data belongs to your customers.

What you can do with it

• Embed dashboards in your application
• Let customers build their own reports
• Share specific data views with clients
• Control access down to row level
• Use AI features for data questions
• Avoid maintaining a reporting stack yourself

Who it is for

• SaaS product teams adding reporting
• Engineering teams avoiding a custom build
• Companies whose customers expect data views
• Teams with multi-tenant data

What to watch out for

• Multi-tenant isolation is the critical risk: one customer must never see another's data
• Embedding means your uptime and security posture now include this component
• Check where data is processed and what compliance certifications exist
• Self-service reporting needs sensible defaults or customers get lost