GoWit

What GoWit is

GoWit is infrastructure for retail media. It lets retailers turn first-party shopper data into ad inventory and gives brands and agencies one place to buy on-site, off-site and in-store placements.

The framing on the site is omnichannel commerce with retail media infrastructure.

What you can do with it

• Run ads on a retailer site, off-site and in store
• Turn first-party data into a media network
• Use AI bidding and relevance ranking
• Manage campaigns across markets
• Report on retail media revenue

Who it is for

• Retailers and marketplaces with real traffic
• Brands advertising in retail environments
• Agencies managing retail media budgets
• Publishers with commerce audiences

What to watch out for

• Performance depends on data quality, inventory and targeting permissions
• Consent and privacy rules govern first-party data activation
• Small advertisers may not reach the scale where this pays off
• Reporting needs agreed definitions with partners