IdentifAI

What IdentifAI is

IdentifAI works on pictures and video rather than words. You upload an image or clip and it analyses the material to estimate whether it was generated or manipulated by AI, with the vendor framing the tool around deepfake and synthetic content detection.

What you can do with it

• Check whether an image looks synthetic
• Analyse video clips before publication
• Screen material circulating on social platforms
• Run checks in batches
• Support newsroom verification work

Who it is for

• Journalists and fact-checkers
• Platforms handling user media
• Brand and security teams

What to watch out for

• Results are probabilistic: confident scores still produce both false positives and misses, and generative quality improves faster than detectors
• Uploading media depicting identifiable people means processing biometric-adjacent data, so consent and retention matter
• Do not publicly accuse anyone of fabrication based on an automated score
• Editing, compression and re-encoding change detector output significantly