What Kajabi is
A business platform for people selling what they know. The site, the courses, the community, the payments and the email marketing all run from the same backend.
The appeal is not having to wire together a website builder, a course tool, an email system and a payment processor.
What you can do with it
- Build and host a website
- Create and sell online courses
- Run a membership community
- Sell coaching and digital products
- Take payments
- Run email campaigns and funnels
- Draft outlines and copy with AI
Who it is for
- Knowledge creators and educators
- Coaches and consultants
- Small education brands
- Teams monetising content
What to watch out for
- Consolidation cuts switching but increases dependence on one vendor
- Payment, refund and tax handling still carry your obligations
- Automated email needs consent and unsubscribe handling per region
- AI-generated marketing copy should be checked before it represents your brand
Pros & cons
✓ What we like
- Covers the whole creator business chain
- No integration work between core parts
- Payments included
- AI content assistance
! What to watch out for
- Vendor lock-in across the whole business
- Marketing and payment compliance still yours
FAQ
What is it for?
Course sales, membership operations, website building and marketing funnel management in one platform.
Who is it for?
Creators, coaches, consultants and education brands selling knowledge products.
Is it just a course tool?
No. It covers acquisition, transaction and ongoing operation of a knowledge business.
Last reviewed: 2026-09-15
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