Lavender

What Lavender is

Lavender reviews sales emails before they go out. It scores a draft, points out what weakens it, and suggests rewrites, with the goal of more replies rather than more sends.

It is a coach, not a sender.

What you can do with it

• Score an email before sending
• Get rewriting suggestions per section
• Cut verbosity and clarify the ask
• Improve personalization on cold mail
• Coach new reps on message style

Who it is for

• Sales development reps and account managers
• Founders writing their own outreach
• Recruiters doing outreach
• Teams standardizing email quality

What to watch out for

• Suggestions should be adapted to the real customer, not copied
• Scores are guidance, not a guarantee of replies
• Sending rules and compliance stay with the team
• Over-optimized emails can read the same as everyone else's