Loops

What Loops is

An email platform aimed at software companies. Product notifications, transactional mail and marketing campaigns are managed from the same contact system rather than split across two vendors.

Emails can be triggered from your app or API by event and contact attributes.

What you can do with it

• Send onboarding and lifecycle email
• Trigger mail from product events
• Segment contacts by attributes
• Run update and recall campaigns
• Design emails in a visual editor
• Configure sending domains and track deliverability

Who it is for

• SaaS startups and product teams
• Product operations and growth teams
• Developers who want an email API
• Subscription businesses with lifecycle mail

What to watch out for

• Transactional and marketing mail have different consent expectations, so segment carefully
• Deliverability depends on domain setup, list hygiene and sending practice
• Billing and account notices must be reliable: treat them differently from campaigns
• Check unsubscribe handling meets the rules in your recipients' regions