Otterly.AI

What Otterly.AI is

Otterly.AI tracks how brands appear in generative search rather than checking text. It monitors prompts, records mention frequency and sentiment, and follows competitor performance across assistants, summarising the results for marketing and SEO teams.

What you can do with it

• Track brand mentions across assistants
• Compare visibility with competitors
• Read periodic summaries rather than raw data
• Adjust content priorities based on findings
• Monitor changes after publishing

Who it is for

• Marketing and SEO teams
• Brand managers
• Agencies reporting on AI visibility

What to watch out for

• AI answers personalise heavily, so any reading is a sample, not a stable position
• Ask how answers are collected and whether assistant terms permit automated querying
• Sentiment summaries on short generated text are approximate
• Visibility findings should inform content, not justify machine-targeted filler