Press Hook

What Press Hook is

Press Hook connects consumer brands with journalists. Brands build a press kit with story, photos and talking points, and the platform matches them with reporters who are already sourcing products in that category.

Coverage is tracked from one dashboard afterwards.

What you can do with it

• Build a press kit in one sitting
• Get matched with journalists sourcing products
• Track coverage and placements
• Manage product photos and talking points
• Work across beauty, food, wellness, home and similar categories

Who it is for

• Consumer packaged goods brands
• Small product businesses seeking coverage
• Founders handling their own PR
• Marketing teams building press relationships

What to watch out for

• Being matched does not guarantee a placement
• Journalists choose products on fit and timing, not on kit quality alone
• Claims in product copy must be substantiable to a reporter
• Coverage volume depends on category competition