What Proddy.io is
A writing assistant for product managers. Rather than generating slides or tickets, it drafts the documents product work starts with: the description, the business goals, the personas, the competitive picture and the capability list.
It is aimed at getting those artefacts written so they can be argued about rather than staring at a blank page.
What you can do with it
- Draft a product description
- Write business goals for a product
- Generate personas from what you know
- Summarise competitors
- List capabilities for a specification
- Edit every section afterwards
Who it is for
- Product managers at an early stage of definition
- Founders writing their first product documents
- Teams preparing a brief or PRD
- Anyone who has to write personas regularly
What to watch out for
- Personas and competitor summaries generated without your own research will be plausible and wrong
- Anything shown to stakeholders must reflect real customer evidence
- The output is a draft: goals and capabilities are business decisions, not text
- Check what product information you are putting into a third-party tool
Pros & cons
✓ What we like
- Covers the documents product work actually needs
- Speeds up the blank-page stage
- Sections are editable
- Useful structure for a brief or PRD
! What to watch out for
- Personas need real research behind them
- Goals and capabilities remain business decisions
FAQ
What does it produce?
Drafts of product description, business goals, personas, competitor summaries and capability lists.
Can I use the personas directly?
Only if they match real customer research. Otherwise treat them as prompts for discussion.
Who is it for?
Product managers and founders writing early product definition documents.
Last reviewed: 2026-09-15
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