ReadPartner

What ReadPartner is

A monitoring tool for organisations that need to know what is being said. News outlets and social platforms are watched in one place, the material is turned into trend analytics, and the result can go out as an internal newsletter.

It is built for decisions rather than for clipping: the point is knowing what matters early enough to act.

What you can do with it

• Monitor traditional news outlets
• Track social media platforms
• Analyse trends across what is collected
• Build internal newsletters for your team
• Use AI tools to summarise and sort coverage
• Keep executives and PR teams informed

Who it is for

• Public relations and communications teams
• Marketing teams tracking campaigns
• Executives who need a daily picture
• Busy professionals without time to read sources

What to watch out for

• Monitoring public coverage of people raises privacy considerations, especially when it concerns individuals
• Coverage counts are not sentiment: check what is actually being said before reporting upward
• Platform terms govern what social data can be collected and how it can be used
• Alert volume needs tuning, or the signal disappears in the noise