Segwise

What Segwise is

Segwise works on the question of why a creative stopped working. It tags assets, reads performance across more than 15 ad networks, flags fatigue and turns the patterns into directions for the next round.

It is analysis for teams running many creatives at once.

What you can do with it

• Tag creatives automatically and analyze them
• Compare performance across ad networks
• Detect fatigue before results fall
• Read winning creative pattern reports
• Brief the next round of creative from findings

Who it is for

• Growth teams managing large creative libraries
• Media buyers and performance marketers
• Mobile app marketing teams
• Agencies running several accounts

What to watch out for

• Creative recommendations need brand, budget, audience and platform review rules applied
• Pattern reports describe what happened, not what will
• Network coverage depends on which accounts are connected
• Fatigue signals need confirming against spend and audience data