What Simple Analytics is
A website analytics service built on the premise that you do not need to track individuals to learn something useful. It reports traffic, pages and referrers without cookies or cross-site profiles, which usually removes the need for a consent banner.
AI summarises what changed in the numbers.
What you can do with it
- Measure traffic and page performance
- See referrers and sources
- Avoid cookie consent requirements
- Keep visitor data aggregated
- Get AI-generated insight
- Run it on a free tier or trial
Who it is for
- Site owners in Europe dealing with consent rules
- Small businesses wanting simple numbers
- Teams tired of analytics complexity
- Anyone who does not need individual-level data
What to watch out for
- Privacy-friendly also means less detail: no individual journeys or cohorts
- GDPR compliance is a claim to verify against your own setup and processing role
- Confirm what data is retained and where servers are located
- Migration from another analytics tool means losing historical comparison
Pros & cons
✓ What we like
- No cookie banner needed in most cases
- Aggregate rather than individual data
- Simple to read
- Free tier available
! What to watch out for
- Less granular than full analytics suites
- Compliance claim needs verifying for your setup
FAQ
Does it use cookies?
The service is built around not tracking individuals, which generally removes the cookie consent requirement.
Is it GDPR compliant?
That is a core claim, but verify it against your own configuration and data processing role.
What do I give up?
Individual-level behaviour, cohorts and cross-site tracking.
Last reviewed: 2026-09-15
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