Wayde

What Wayde is

Wayde runs creator campaigns with the discipline of media buying. It covers discovery, scheduling placements, tracking collaborations and reporting, so creator work is measured like advertising rather than managed in a spreadsheet.

The audience is brands and agencies running creator activity repeatedly.

What you can do with it

• Discover creators matched to a brief
• Schedule placements across a campaign
• Track collaborations and results
• Manage terms and material rights
• Report on performance per creator

Who it is for

• Brand marketing teams
• E-commerce teams running creator programs
• Agencies managing several clients
• Teams wanting measurable creator spend

What to watch out for

• Cooperation terms, data accuracy and material licensing need confirming before working together
• Quotes and usage rights should be agreed in writing before a placement runs
• Tracking depends on the data creators and platforms share
• Disclosure obligations for sponsored content remain the brand's