Zoko

What Zoko is

A commerce workbench for the channel customers actually use: WhatsApp. Product catalogs sync so browsing, ordering and after-sales happen in-chat, while the team side runs on a shared inbox with automation and quick replies.

For Shopify merchants whose customers live on WhatsApp, it turns the messaging app into a full sales and service channel.

What you can do with it

• Manage chats across agents in one shared inbox
• Sync catalogs for in-chat discovery and ordering
• Automate abandonment recovery and order notifications
• Run segmented broadcasts for marketing
• Analyze channel performance and repurchase behavior

Who it is for

• Shopify merchants selling through WhatsApp
• E-commerce brands in WhatsApp-first markets
• Customer service teams handling high message volume
• Operations running marketing broadcasts responsibly

What to watch out for

• WhatsApp Business messaging has platform rules and limits; broadcasts must comply
• Customer chat data is personal data; retention policies matter
• Automation quality affects brand directly; templates need review
• Channel dependence: platform policy changes are a business risk